Wednesday, June 30, 2010

BrainBank: Back Replacement Edition

So a wooden-backed phone manages to both look better than a glass-backed one and be significantly less shatterable at the same time. Heck, I'd be totally down with my random Verizon dumbphone featuring a wooden back over the slick plastic back it currently features.

What this image really speaks to the American consumer about, however, has nothing to do with the mystique of introducing the natural into the industrial. No, this wood-backed iPhone truly represents the brazen shamelessness of corporations-- err, I mean the pioneering spirit of adventuresome entrepreneurs.

Not only does it cost $3,000 for the plain one, which for some godforsaken reason uses wood from a rare 200-year-old tree that deserved a more dignified end, but the company was classy enough to rip that image of the New York City skyline off of some random dude's flickr feed.

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